Monday, August 23, 2010

Tour: over. Blogs: not over

How do the Bluecoats support themselves financially?

Performance Fees from DCI
Membership Fees
Fundraising Events (drum corps shows, and others)
Charitable Gaming (bingo)
Merchandise Sales (souvies)
Donations (grants, and personal giving)

What are the Bluecoats missions and goals?

They are a youth education organization, providing outstanding educational experiences for young people through travel and performance training.

Mission: The Bluecoats Drum and Bugle Corps provides a program for youth in music and performance training. Leadership, personal, character and social development skills are emphasized through the challenge, excitement, and self discipline presented by the corps through travel, competition, and the pursuit of excellence.

What is the Bluecoats marketing plan?

When it comes to membership information or information about the corps itself, the website, facebook, and twitter are used. Newspaper, television, and radio are used for more local events such as shows and fundraising.

Who does the organization serve?

Primarily the youth (16-22) who participate in the group but also on a secondary the crowd and fans who are entertained and can be of all ages.

Long/short term obstacles and goals?

Bingo has become an important revenue stream for the Bluecoats and a challenge will be keeping it running or finding a replacement fundraiser. The group is growing every year and a short term challenge is just keeping on top of everything there is to do to keep the group running.